Intereras

Field notes

Flash Back on Our First Day of STGG June Trip 2024

The STGG group visits Huachen Dyeing, CNATII, Pia Duan Ji, and Eifini Group — a first-day crash course in how China's fashion and textile industry actually works.

By Daniel ChanJun 25, 2024Factory toursSupply chain

The STGG group embarked on an educational journey visiting major textile and apparel industry players. The excursion began with business matching involving 50 enterprises from Keqiao, followed by facility tours and brand visits.

Huachen Dyeing and Printing showcased substantial production capacity: 80,000 tons of knitting fabric and 135 million meters of printing fabric annually, demonstrating how manufacturing processes influence garment quality.

At the China National Apparel Technology & Innovation Institute (CNATII), attendees observed cutting-edge solutions including big data applications for retail-to-production forecasting, production monitoring systems, AI fitting mirrors, and smart factory models.

Pia Duan Ji, a leading female apparel brand operating via franchise model, recently diversified into premium tea products and charitable items from disabled artisans.

Eifini Group exemplified operational excellence. The company achieved 800 million RMB in single-week e-commerce sales and expanded from 300 to 2,600 stores since 2014. Their integrated ERP system manages retail through production cycles in approximately 7 days — half Zara's timeline. Their supplier strategy emphasizes proximity and collaboration, with Grade-A suppliers stationed at headquarters.

From the tripTap any frame to open the gallery