Intereras

Field notes

How Can Designers, Brands and Manufacturing Align Their Strength and Grow Together?

STGG June Trip 2024: Vietnamese designers and brands visit China's fashion hubs — discovering how design and manufacturing can genuinely collaborate.

By Daniel ChanJul 4, 2024Factory toursBusiness matchingSupply chain

Designers prioritize creativity and unique value, while manufacturers emphasize standardization and process perfection. These differences appeared irreconcilable — until a Vietnamese delegation immersed itself in China's fashion ecosystem.

The delegation visited CCCT-ChenFeng Fashion Hub, an innovation center supported by China's Chamber of Commerce for Textile Import/Export, ChenFeng Group, and two premier fashion universities. The facility houses a fabric library with over 25,000 unique SKUs — all current-season materials with no repetition — and an R&D factory that allows minimum orders of single garments.

Vietnamese brands presented their work to ChenFeng's design teams, forty leading Chinese retailers, and factories, creating partnership opportunities. Key speakers included Mr. Yin GuoXin (ChenFeng Group Owner), Ms. Nguyen Thi Tuyet Mai (VITAS General Secretary), and Daniel Chan (Intereras CEO). Over fifty Vietnamese brand representatives — including YODY, MIAN GROUP, STYLE LOUNGE, and GUMAC — exchanged insights with forty Chinese counterparts such as Semir Group, Hotwind, and XCOMMONS.

The afternoon visit to Changshu Garment City examined one of China's major garment marketplaces. The delegation also visited a top Douyin livestream entrepreneur to understand contemporary Chinese commerce models.

China's fashion sector thrives through robust supply chains and government backing. Vietnam should develop similar collaborative frameworks uniting designers and brands. By joining forces, the two industries can enhance collective strength — Vietnam's manufacturers bring flexibility and cost discipline; Chinese brands bring scaled distribution, digital commerce depth, and capital.

From the tripTap any frame to open the gallery