From 2014–2024, Eifini Stores increased from 300 to 2,600 locations, achieving 20–30% growth in revenue every year. The company transformed from a struggling competitor in China's female fashion sector into a rapidly expanding retailer.
Eifini engaged IBM specialists to develop a comprehensive digitalization system. The infrastructure monitors retail operations, storage, and order management, enabling accurate forecasting and production planning without excess inventory concerns. Data flows through capturing, analysis, transfer, and visualization stages, integrating store operations with warehouse and factory production.
Despite high revenues, the annual storage rate at Eifini is just 2%. The company operates 300 experience stores for testing new styles and 2,300 mass-market locations. Experience stores stock only 2 pieces per size per style, requiring customers to pre-order items.
Eifini achieves a 7-day production cycle from design concept to delivery — half the time required by Zara. China's mature logistics infrastructure enables same-day delivery across cities. Multi-tier suppliers (A–E grades) align with design teams, preparing materials seasonally and minimizing overproduction risks. Initial batches require only 1,800 units for testing before scaled reproduction.